Company Profile

About Easy Pha-max
Easy Pha-max Marketing Sdn Bhd is the subsidiary of INS Bioscience, which is the marketing and distribution arm of Easy Pha-max brand of health supplement in the local and international markets. It is principally involved in Biotechnology and Research & Development of herbal remedies as well as the cultivation, processing and manufacturing of herbs, the group is also actively involves in the research and development projects of herbal health supplement.

Drawing from the success of its Wheatgrass products, Easy Pha-max has expanded its range of wheatgrass based health supplements to include functional foods, meal replacement drinks for slimming products, trimming products, personal care and skin care products as well as the Bio-Herbs health. Easy Pha-max has emerged as one of the leader in Bio-Herbs health supplement industry. The company is developing local and foreign marketing platform to meet the accelerating demand for herbal health supplements around the globe.

INS Bioscience Berhad
INS International Holding is founded in 1996; the company is principally engaged in the business of research and development, consultancy in biotechnology and investment holding.



Easy Pha-max International Sdn. Bhd.
Established in 1996, stepping on the success of e-Commerce business platform and opportunities with e-Herbs sources, the company is tapping an exclusive business module with 21st century vision.



The Origin Foods Sdn. Bhd.
Established in 1999, main businesses are biotechnology R & D and functional healthcare food products manufacturing. The company is the first 3G [ 3G=GMP Good Manufacturing Practice, GAP Good Agricultural Practice ,GLP Good Laboratory Practice ] biotechnology factory in the country.
The company was listed in "The Malaysia Book of Record" 2006 for having The Most Herbal Plant Species Garden.



Hopematic Sdn Bhd
Hopematic Sdn Bhd is a subsidiary of INS Bioscience Bhd. As a member of a company that owns BioNexus Status in Malaysia, Hopematic utilizes its rich resources in R&D, marketing and commercialization INS Bioscience�s healthcare products, supplying raw materials and developing bioscience technology products.

Hopematic had set up a specialized R&D team that consists of biotechnology experts from China, Malaysia, Thailand, Japan and America. The company also collaborate with biotechnology institutes of universities like University of Beijing, Hokkaido University, University of Malaya, Tsing Hua University, China Agricultural University and University of Science Malaysia to develop, test and produce a few award winning products.

Hopematic has resources compliant to current Good Manufacturing Practices and ISO 17025 standards. The core products ranged from home care, nutraceuticals to modern traditional herbal medicine and phytopharmaceutical products. In the near future, Hopematic aims to be the developer , manufacturer and distributor of pharmaceutical products that will contribute to a healthier society.


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Easy Pha-max (Dalian) Bio Tech Development Co., Ltd.
Easy Pha-max(Dalian)Bio Tech Development Co., Ltd. Located in Dalian, China provides fundamental support for Easy Pha-max online platform. Dalian is an important point for the global development of Easy Pha-max in Malaysia, U.S and China (global triangle). It assumes heavy responsibilities for future production and research & development.